Diamonds Direct

Karrin Hawkins _{on Google}

Mar 24th, 2024

I recently had the opportunity to work with John Sorich III, owner of Diamonds Direct in Edina, MN and his team. I must say their customer service exceeded my expectations. The personalized attention from the moment I stepped in made me feel like a valued customer. They patiently answered all my questions and provided expert guidance.
I encourage everyone to visit Diamonds Direct in Edina, MN!

Alex Gilbert _{on Google}

Mar 13th, 2024

Incredible experience working with John and the team while looking at engagement rings! I felt heard at every step of the process, and the final product turned out even better than I imagined. I cannot recommend them highly enough.

Zach Roubein _{on Google}

Jan 12th, 2024

Diamonds Direct is one of the most impressive businesses Ive ever worked with. John III and John IV and the entire team are some of the most talented, trustworthy individuals in the business. They helped me design a custom engagement ring from the ground-up that my fiance loves, and it will be clear from your first interaction with them that not only are they 100% trustworthy but they have your best interests at heart. Even if youre not local to Minnesota, Id still highly recommend them to anyone who needs jewelry of any kind. It simply does not get better than Diamonds Direct.

Jennifer Lewis _{on Google}

Jan 29th, 2024

Diamonds Direct goes above and beyond with exceeding expectations in all things jewelry! Their staff is incredible with their personalized service for finding just the right stone and setting while providing a multitude of options. I had a variety of pieces that I brought in w different needs and they made the process so simple with the best prices around! I had a wedding band, a solitaire diamond and an earring to be worked on. John III and his team gave me the option of consigning my solitaire diamond which had never been an option with other jewelers and made the transaction seamless. The wedding band was made into a cocktail ring and again exceeded my expectations with their craftsmanship and range of options. I had diamond earrings that I had purchased years before from them and unfortunately lost one. They were able to match the stone and the setting identically. If you are looking for a phenomenal jeweler, this is your place!