Riteway Sales & Marketing

About
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With over 40 years of experience as a sales agency and our unmatched local market knowledge, Riteway has the confidence to ensure success for our clients and customers in CPG and retail industries. Our established presence as an insights agency indicates the level of service and success you will see when partnering with us on local, regional, and national scales. With a combined experience of over 550 years, an HQ team of 48, and a retail team of more than 250, the Riteway family of highly experienced professionals with both CPG and retailer experience makes our clients’ success our leading priority. Our coverage area has grown and we now service the entire southeastern United States. By using collaborative goal-setting and a measured outcomes approach, we make sure to involve our clients in every step of the process with timely and accurate reporting. Together, we will reach your goals, establish pricing, provide impactful advertising and merchandising, plus deliver the best ROI for your trade dollars. Our marketing approach to building brands includes category management, space technology, social media initiatives, and enhanced data technologies to increase success at the shelf. Regardless of size or scale, our tailored approach ensures trial, purchase behavior, and market penetration for our brands. We give all of our clients the same excellent service, be it a local-scale distribution around our hometown of Lakeland, the Tampa Bay area, or a regional-scale distribution throughout the southeastern United States, we are committed to the success of all of our clients.