The History of The Wendy's Company: How It All Began
The Wendy's Company is the second-largest hamburger fast-food chain globally. The Company was established in 1969 by Dave Thomas and has enjoyed phenomenal growth after that.
The Wendy's Franchise System
The Wendy's Franchise System (FTS) is the franchise business model used by The Wendy's Company. Wendy's franchisees operate under a master franchise agreement that establishes standards for the entire system. The FTS includes; the operating system, a quality assurance program, and a training program that trains franchisees on operations and management procedures.
Growth Strategies for The Wendy's Company
One of the effective strategies for the growth of The Wendy's Company is the opening of new locations in the preferred markets of the franchisees. Generally, these selected markets have more significant potential to generate higher sales and profit margins. However, the Company has opened new locations in markets with increased demand for its products in recent years.
Wendy's Company has many growth strategies to grow and generate sales. First, they open new locations. Next, they expand their existing areas. The Company also uses digital marketing strategies such as mobile ordering and home delivery.
Conclusion
As a result of the growth strategies that The Wendy's Company has implemented, it is currently one of the largest hamburger fast-food chains in the world.
Wendy's
Fast Food Restaurant
5155 S. Broadway Englewood, Colorado 80113Food was as expected and I always check it these days cause they tend to get it wrong on numerous accounts...however the food is not the point. The little teenager dude r ... more
Wendy's
Fast Food Restaurant
3739 W. Chapman Ave. Orange, California 92868The lady at the drive through was so sweet and caring !
Wendy's
Fast Food Restaurant
1340 Lincoln Blvd Santa Monica, California 90401I don't know how the Chicken BLT was cooked but it tasted burnt like cardboard. Took 2 bites and threw it in the trash
Wendy's
Fast Food Restaurant
23750 Main St. Carson, California 90745Would always come here to get a Baconater and would love it now......The guy at the register doesn't even know what that is for the past 3 visits I ask the the large comb ... more
Wendy's
Fast Food Restaurant
2620 Hilltop Dr. Redding, California 96002They weren't too friendly, and the pretzel burger was good
Wendy's
Fast Food Restaurant
1890 East G Street Ontario, California 91764Not a big Wendy's fan anymore. Why no buffalo sauce? The ghost pepper ranch is kind of gross and not hot.
Wendy's
Fast Food Restaurant
395 Oro Dam Blvd. Oroville, California 95965They are nice
Wendy's
Fast Food Restaurant
793 Business Park Drive Prattville, Alabama 36066If youre wanting cold greasy fries ,dry potatoes and terrible customer service look no further its here! Young lady at the drive through window was very rude. And dont wo ... more
Wendy's
Fast Food Restaurant
1325 S Lonehill Ave. Glendora, California 91740This one truly is the worst one I have ever been to. They didnt even know how to process a $10 gift card I was getting for a friend.
Wendy's
Fast Food Restaurant
2005 N Blackstone Fresno, California 93703One of the busier Wendy's due to being on major street and college nearby. Hate drive thru due to hard time exiting cuzz of traffic and the light being right there
Wendy's
Fast Food Restaurant
15110 East Summit Ave. Fontana, California 92336A very nice clean place and excellent service
Wendy's
Fast Food Restaurant
176 Gateway Blvd South San Francisco, California 94080Not recommended!
Wendy's
Fast Food Restaurant
175 N Ventura Road Port Hueneme, California 93041Great and awesome place
Wendy's
Fast Food Restaurant
1180 Fremont Seaside, California 93955This Wendy's, is the best! The staff is smart, friendly & fast. I've never had a complaint. I will say though......if I order a coffee with x-sugars & x-creamers, they sh ... more
Wendy's
Fast Food Restaurant
2624 S. Bascom San Jose, California 95124No fries.
Wendy's
Fast Food Restaurant
5970 Corporate Ave Cypress, California 90630Awesome people work here. Great fresh food and prices. Frosty is fantastic. Great experience! Parking: Easy and free Kid-friendliness: Lots of choices Clean dining room
Wendy's
Fast Food Restaurant
7164 N. Blackstone Avenue Fresno, California 93650Overall good spot but the traffic surrounding it makes it hard to deal with
Wendy's
Fast Food Restaurant
1809 A Street Antioch, California 94509The food came out hot but the customer service needed a bit of work
Wendy's
Fast Food Restaurant
960 Eastlake Parkway Chula Vista, California 91914Nice food, eccentric staff
Wendy's
Fast Food Restaurant
1575 N. Victory Place Burbank, California 91502Good deals I love the food.
Wendy's
Fast Food Restaurant
5326 Torrance Blvd Torrance, California 90503Sorry you need to pay more wages to your workers for the same lazy,idiotic workers. Nice new building but the soda machine is disgusting. No napkins in dispenser or straw ... more
Wendy's
Fast Food Restaurant
207 S Vasco Rd Livermore, California 94551The sanwhich I had was horrible. Cold and too spicy hot. Fries were ok.
Wendy's
Fast Food Restaurant
1339 North Main Salinas, California 93906Best hamburgers On the planet. March madness Prices, On the app are great.
Wendy's
Fast Food Restaurant
14645 Roscoe Blvd. Panorama City, California 91402Always Give The Wrong Order And The Employees Rude As A Mf
Wendy's
Fast Food Restaurant
28961 Golden Lantern Laguna Niguel, California 92677Dave's double at 2 bucks is a great deal can't beat it I wish we had March madness every month
Wendy's
Fast Food Restaurant
503 Pacheco Blvd Los Banos, California 93635Went through the drive through. They repeat your order over the intercom, which is good. Avoid problems with order, you think. They forgot two items. They drive thru thro ... more
Wendy's
Fast Food Restaurant
1403 County Park Rd Scottsboro, Alabama 35769I tried the orange dreamsicle frosty. It was good. Vanilla is still my favorite.
Wendy's
Fast Food Restaurant
1090 N. Pepper Ave. Colton, California 92324Some Spanish Manager lady that works there seems to make the rules. Went in with coupons the cashier took and the system registered it. Than she came and says that's not ... more
Wendy's
Fast Food Restaurant
8701 Us Highway 395 Hesperia, California 92344Lived in the High desert since the mid 80s the Wendy's at the Pilot truck stop is the best in the High desert
Wendy's
Fast Food Restaurant
2045 North Texas Fairfield, California 94533perfect and super service.
Wendy's
Fast Food Restaurant
10536 Craftsman Way San Diego, California 92127Wendy's
Fast Food Restaurant
1790 Alabama Hwy 14 Selma, Alabama 36703Fast service delicious food Worth your money
Wendy's
Fast Food Restaurant
1497 Piper Ranch Road San Diego, California 92154Nice truck stop
Wendy's
Fast Food Restaurant
1737 E 17th St Santa Ana, California 92705Store restaurant was squeaky clean, staff was staffed correctly and friendly and courteous.
Wendy's
Fast Food Restaurant
149 West Ventura Blvd Camarillo, California 93010Food is extra poor: bitter fries, nuggets and burger patties. They always use expired cooking oil. The meal was over-dried and inedible. I would skip this location.
Wendy's
Fast Food Restaurant
13922 Redhill Avenue Tustin, California 92780Without a doubt Wendys Tustin California is an excellent place
Wendy's
Fast Food Restaurant
5724 Hollister Goleta, California 93117Always a great vibe in Joes
Wendy's
Fast Food Restaurant
2048 W Avenue I Lancaster, California 93536I love this place workers are wonderful, food is great
Wendy's
Fast Food Restaurant
8745 Trautwein Road Riverside, California 92508Still after all these years and now $20 an hr they can't get a simple order right
Wendy's
Fast Food Restaurant
5535 Automall Parkway Fremont, California 94538Takes forever to go through the drive thru window. Even if u order ahead of time.then you have to wait for someone to finally acknowledge your there. And I do Uber eats a ... more
Wendy's
Fast Food Restaurant
1613 Los Angeles Ave. Simi Valley, California 93065A pleasant and comfortable environment. Courteous and professional staff. Parking: It was straight in and simple.
Wendy's
Fast Food Restaurant
420 Shaw Avenue Clovis, California 93612Wendys chili is exceptional every time
Wendy's
Fast Food Restaurant
13342 Main Street Hesperia, California 92345Great as always
Wendy's
Fast Food Restaurant
3250 Dale Rd. Modesto, California 95356Food is bad overpriced chicken tastes horrible never going to eat here again did I say overpriced
Wendy's
Fast Food Restaurant
8450 Washington Blvd Pico Rivera, California 90660Being fast food this spot
Wendy's
Fast Food Restaurant
1002 Mission Avenue Oceanside, California 92054Store was very short staffed. Food was ok, but not great.
Wendy's
Fast Food Restaurant
2005 Hobbs Road S.E. Huntsville, Alabama 35803The new Wendy's Dreamsicle is HORRIBLE!! TASTES NOTHING LIKE A REAL CREAMSICLE!! SAVE YOUR $
Wendy's
Fast Food Restaurant
12410 Day Street Moreno Valley, California 92553Their food is pretty decent.Their app needs some work, Cause if you bring up a coupon in your phone goes to sleep you lose your coupon that's ridiculous
Wendy's
Fast Food Restaurant
618 E Street Chula Vista, California 91910They are the favorites
Wendy's
Fast Food Restaurant
8810 S Garfield Ave South Gate, California 90280Great
