The History of The Wendy's Company: How It All Began
The Wendy's Company is the second-largest hamburger fast-food chain globally. The Company was established in 1969 by Dave Thomas and has enjoyed phenomenal growth after that.
The Wendy's Franchise System
The Wendy's Franchise System (FTS) is the franchise business model used by The Wendy's Company. Wendy's franchisees operate under a master franchise agreement that establishes standards for the entire system. The FTS includes; the operating system, a quality assurance program, and a training program that trains franchisees on operations and management procedures.
Growth Strategies for The Wendy's Company
One of the effective strategies for the growth of The Wendy's Company is the opening of new locations in the preferred markets of the franchisees. Generally, these selected markets have more significant potential to generate higher sales and profit margins. However, the Company has opened new locations in markets with increased demand for its products in recent years.
Wendy's Company has many growth strategies to grow and generate sales. First, they open new locations. Next, they expand their existing areas. The Company also uses digital marketing strategies such as mobile ordering and home delivery.
Conclusion
As a result of the growth strategies that The Wendy's Company has implemented, it is currently one of the largest hamburger fast-food chains in the world.
Wendy's
Fast Food Restaurant
1604 W. Henderson Cleburne, Texas 76033I just wish they would stop shrinking their burgers. If they could just offer the old burgers from the 80's I'd gladly pay more. They're the worst of the major chains for ... more
Wendy's
Fast Food Restaurant
1300 7th St Altoona, Pennsylvania 16601Typical Wendy's
Wendy's
Fast Food Restaurant
8100 I-35 East Denton, Texas 76210Ive ordered the double burger combo here and received a single burger no less than 5x. Like a fool, I kept revisiting thinking that it would get fixed.
Wendy's
Fast Food Restaurant
83 Main Ave Clifton, New Jersey 07014More of the same but it's good food at a low price
Wendy's
Fast Food Restaurant
201 Marion Pike Coal Grove, Ohio 45638I love their 4 for 4 value meals! Vegetarian options: Great salads! Dietary restrictions: Great grilled ! Parking: Perfect parking! Kid-friendliness: Great for kids! Whee ... more
Wendy's
Fast Food Restaurant
3107 N Oak St Valdosta, Georgia 31602Hottest freshest food I've ever had from a Wendy's. Dined in and Carl's energy is infectious. He makes your time there so personal and fun!
Wendy's
Fast Food Restaurant
4040 Greentree Avenue S.W. Canton, Ohio 44706The drive through staff was super nice and the food was all there and hot and delicious.
Wendy's
Fast Food Restaurant, Hamburger Restaurant, Restaurant
9800 Fredericksburg Rd San Antonio, TX 78288Good Service
Wendy's
Fast Food Restaurant
4699 Everhard Rd. Nw Canton, Ohio 44718Love the biggie boxes! A good deal!
Wendy's
Fast Food Restaurant
1436 Oak Harbour Fremont, Ohio 43420Great place
Wendy's
Fast Food Restaurant
29480 Wixom Road Wixom, Michigan 48393Went to the drive thru just before midnight. The staff provided some of the kindest customer service I have ever had!
Wendy's
Fast Food Restaurant
3621 State Road 38 E Lafayette, Indiana 47905Orange Creamsicle... yummmm
Wendy's
Fast Food Restaurant
2214 N. Limestone Springfield, Ohio 45503Temperature is cold
Wendy's
Fast Food Restaurant
3500 Washington Rd McMurray, Pennsylvania 15317Wendy's
Fast Food Restaurant
1110 Market Avenue N Canton, Ohio 44702Nice clean and friendly staff
Wendy's
Fast Food Restaurant
800 West University Pkwy Orem, Utah 84058Wendys always does it right. I had accidentally ordered to the wrong Wendys and they helped me anyway. Love yall!
Wendy's
Fast Food Restaurant
4209 Milan Road Sandusky, Ohio 44870Always fast and accurate
Wendy's
Fast Food Restaurant
201 E 21st St Austin, Texas 78705Great menu selection, senior discount for asking
Wendy's
Fast Food Restaurant
4773 Portage Street Nw North Canton, Ohio 44720Only one in line and food was cold
Wendy's
Fast Food Restaurant
3217 Whipple Ave Nw Canton, Ohio 44718Clean, fast service. Food was hot and fresh! You dont need a whole lot when you get fast food. Clean, fast, fresh!
Wendy's
Fast Food Restaurant
413 State Route 10 East Hanover, New Jersey 07936I drove thru the Wendy's on Rt 10 in East Hanover NJ to try the Cinnabon pull-apart snack. I gave my order for the Cinnabon and a bottle of water to the drive-thru and wa ... more
Wendy's
Fast Food Restaurant
705 Us Hwy 29 N Athens, Georgia 30601Lady at the drive thru that took my money was very nice!
Wendy's
Fast Food Restaurant
3545 Lakeland Highlands Rd Lakeland, Florida 33803Popular restaurant but fast service. Had the new street corn burger which was very good.
Wendy's
Fast Food Restaurant
1405 Monterey Rd. San Jose, California 95110The food and service were great this afternoon
Wendy's
Fast Food Restaurant
618 E Street Chula Vista, California 91910They are the favorites
Wendy's - Closed Temporarily
Fast Food Restaurant
19317 Sherman Way Reseda, California 91335We get there and after a 10 min drive through wait, we are told the system is down and can't give us the order we had ordered ahead
Wendy's
Fast Food Restaurant
5211 Broadway Oakland, California 94618Fresh & delicious food .
Wendy's
Fast Food Restaurant
13342 Main Street Hesperia, California 92345Great as always
Wendy's
Fast Food Restaurant
2608 Oswell St. Bakersfield, California 93306I like Wendy's burgers. They're pretty good. The service at this location, however, leaves much to be desired. It's not bad, it is just inconsistent. At times, the wait i ... more
Wendy's
Fast Food Restaurant
1002 Mission Avenue Oceanside, California 92054Store was very short staffed. Food was ok, but not great.
Wendy's
Fast Food Restaurant
8810 S Garfield Ave South Gate, California 90280Great
Wendy's
Fast Food Restaurant
9180 Rosedale Hwy Bakersfield, California 93312Taco salad is not so great.
Wendy's
Fast Food Restaurant
500 E Washington St Petaluma, California 94952Clean place and fast service and nice staff. I dont think there's much else to say. All around thumbs up.
Wendy's
Fast Food Restaurant
1015 W. Avenue L Lancaster, California 93534Great customer service
Wendy's
Fast Food Restaurant
420 Shaw Avenue Clovis, California 93612Wendys chili is exceptional every time
Wendy's
Fast Food Restaurant
12410 Day Street Moreno Valley, California 92553Their food is pretty decent.Their app needs some work, Cause if you bring up a coupon in your phone goes to sleep you lose your coupon that's ridiculous
Wendy's
Fast Food Restaurant
19997 N Indian Ave North Palm Springs, California 92258Wendy's
Fast Food Restaurant
1624 Us Highway 72 E. Huntsville, Alabama 35811It's a decent Wendy's
Wendy's
Fast Food Restaurant
11254 Los Alamitos Blvd. Los Alamitos, California 90720Bad news. My favorite breakfast maple chicken croissant changed from grilled chicken to wheat-starch mixed ground chicken. It was the greatest unique featured item and my ... more
Wendy's
Fast Food Restaurant
1110 S. Mt. Vernon Ave. Colton, California 92324Food was fresh and the service was fast.
Wendy's
Fast Food Restaurant
3450 W Monte Vista Ave Turlock, California 95380It's the nicest cleanest Wendy's around. Great food too
Wendy's
Fast Food Restaurant
6021 Lone Tree Way Brentwood, California 94513See you tomorrow afternoon at 12:15
Wendy's
Fast Food Restaurant
16082 Goldenwest St. Huntington Beach, California 92647Right on my way to work the perfect place to pick up a snack for lunch or a quick breakfast treat. The orange frosties are awesome
Wendy's
Fast Food Restaurant
63 Technology Drive Irvine, California 92618Wendy's
Fast Food Restaurant
3515 Grand Oak Ave Corona, California 92881Whoever it was that did my fries well done at about 11 PM tonight, deserves a raise. Those were perfect fries.
Wendy's
Fast Food Restaurant
3130 Pine St Arkadelphia, Arkansas 71923it looked like a french fry fight had taken place behind the counter! Trash and fries all over everything (floors counters everyting). we didn't order anything after see ... more
Wendy's
Fast Food Restaurant
1000 Towson Ave Fort Smith, Arkansas 72901Ordered food bout an hr ago thru doordash and I went thru 2 dasherd waiting on these people to make my food for me and my wife. Tried to calling tonsee what the holdup is ... more
Wendy's
Fast Food Restaurant
1610 Fayetteville Road Van Buren, Arkansas 72956My personal favorite of the Wendys food chain. The staff is very friendly and pays attention to details when you order.
Wendy's
Fast Food Restaurant
751 Campus Drive Tuscaloosa, Alabama 35401Not very impressed with this location. The food is hit or miss, hours suck, and the employees are often time rude. I asked for ONE ranch and ketchup and they said no! My ... more
Wendy's
Fast Food Restaurant
5535 Automall Parkway Fremont, California 94538Takes forever to go through the drive thru window. Even if u order ahead of time.then you have to wait for someone to finally acknowledge your there. And I do Uber eats a ... more
