The History of The Wendy's Company: How It All Began
The Wendy's Company is the second-largest hamburger fast-food chain globally. The Company was established in 1969 by Dave Thomas and has enjoyed phenomenal growth after that.
The Wendy's Franchise System
The Wendy's Franchise System (FTS) is the franchise business model used by The Wendy's Company. Wendy's franchisees operate under a master franchise agreement that establishes standards for the entire system. The FTS includes; the operating system, a quality assurance program, and a training program that trains franchisees on operations and management procedures.
Growth Strategies for The Wendy's Company
One of the effective strategies for the growth of The Wendy's Company is the opening of new locations in the preferred markets of the franchisees. Generally, these selected markets have more significant potential to generate higher sales and profit margins. However, the Company has opened new locations in markets with increased demand for its products in recent years.
Wendy's Company has many growth strategies to grow and generate sales. First, they open new locations. Next, they expand their existing areas. The Company also uses digital marketing strategies such as mobile ordering and home delivery.
Conclusion
As a result of the growth strategies that The Wendy's Company has implemented, it is currently one of the largest hamburger fast-food chains in the world.
Wendy's
Fast Food Restaurant
8211 Landover Rd. Landover, Maryland 20785Was asked to pull up and they'd bring out the food. Pulled up and waited 30 minutes but no one came out. Took the kids inside in the rain and they forgot we were out ther ... more
Wendy's
Fast Food Restaurant
3107 Willowbrook Mall Wayne, New Jersey 07470Rude casher yelling at customers in the line for picking up food. He said customers made him confused whether they are in line for ordering or picking up, it is his fault ... more
Wendy's
Fast Food Restaurant
2608 Oswell St. Bakersfield, California 93306I like Wendy's burgers. They're pretty good. The service at this location, however, leaves much to be desired. It's not bad, it is just inconsistent. At times, the wait i ... more
Wendy's
Fast Food Restaurant
83 Main Ave Clifton, New Jersey 07014More of the same but it's good food at a low price
Wendy's
Fast Food Restaurant
1300 7th St Altoona, Pennsylvania 16601Typical Wendy's
Wendy's
Fast Food Restaurant
1326 West Michigan Street Sidney, Ohio 45365We came during the eclipse, so it was VERY busy inside. The ladies working were SO kind despite the chaos. I have never had better service beforetruthfully. The food came ... more
Wendy's
Fast Food Restaurant
1436 Oak Harbour Fremont, Ohio 43420Great place
Wendy's
Fast Food Restaurant
1110 Market Avenue N Canton, Ohio 44702Nice clean and friendly staff
Wendy's
Fast Food Restaurant
2937 Fort Campbell Blvd Hopkinsville, Kentucky 42240Went with my youngest daughter we ordered 50 pc chicken nugget bucket 2 medium fries and 2 medium drinks (we had to wait a little bit of time for the chicken nuggets to c ... more
Wendy's
Fast Food Restaurant
554 Route 132 Hyannis, Massachusetts 02601Very friendly staff
Wendy's
Fast Food Restaurant
748 N. Lake Drive Prestonsburg, Kentucky 41653Food is either cold, burnt or just gross every time. I'm done with this location.
Wendy's
Fast Food Restaurant, Hamburger Restaurant, Restaurant
9800 Fredericksburg Rd San Antonio, TX 78288Good Service
Wendy's
Fast Food Restaurant
115 Greene Plz Waynesburg, Pennsylvania 15370They always do a good job in the drive thru. The burger is hot and comes out fast.
Wendy's
Fast Food Restaurant
63 Technology Drive Irvine, California 92618Wendy's
Fast Food Restaurant
3500 Washington Rd McMurray, Pennsylvania 15317Wendy's
Fast Food Restaurant
4040 Greentree Avenue S.W. Canton, Ohio 44706The drive through staff was super nice and the food was all there and hot and delicious.
Wendy's
Fast Food Restaurant
3217 Whipple Ave Nw Canton, Ohio 44718Clean, fast service. Food was hot and fresh! You dont need a whole lot when you get fast food. Clean, fast, fresh!
Wendy's
Fast Food Restaurant
820 Old Country Road Garden City, New York 11530The spicy chicken was a sizable portion. The selection of soda is staggering. Parking: Not that many spots available. Wheelchair accessibility: Definitely was wheelchair ... more
Wendy's
Fast Food Restaurant
4209 Milan Road Sandusky, Ohio 44870Always fast and accurate
Wendy's
Fast Food Restaurant
7149 Dixie Hwy Clarkston, Michigan 48346Wendy's is the fast food restaurant that we love. We stop by at least weekly.
Wendy's
Fast Food Restaurant
441 W. Aldersgate Nixa, Missouri 65714Very great
Wendy's
Fast Food Restaurant
1601 N. Belt Saint Joseph, Missouri 64506Very busy but staff friendly and helpful.
Wendy's
Fast Food Restaurant
705 Us Hwy 29 N Athens, Georgia 30601Lady at the drive thru that took my money was very nice!
Wendy's
Fast Food Restaurant
3621 State Road 38 E Lafayette, Indiana 47905Orange Creamsicle... yummmm
Wendy's
Fast Food Restaurant
2523 N. 6th Vincennes, Indiana 47591Great food, great prices, and great people!
Wendy's
Fast Food Restaurant
8100 I-35 East Denton, Texas 76210Ive ordered the double burger combo here and received a single burger no less than 5x. Like a fool, I kept revisiting thinking that it would get fixed.
Wendy's
Fast Food Restaurant
3545 Lakeland Highlands Rd Lakeland, Florida 33803Popular restaurant but fast service. Had the new street corn burger which was very good.
Wendy's
Fast Food Restaurant
2507 Royal Lane Dallas, Texas 75229Closed at 10:20 on this day
Wendy's
Fast Food Restaurant
14305 Lakewood Downey, California 90242Dude the sign on the door says the dining room open at 7am and its fully closed. Im not sure why they have the sign saying its open and they do not open it until 9am.
Wendy's
Fast Food Restaurant
1109 League Line Road Conroe, Texas 77303I minute of silence for Wendy's in pace you rest
Wendy's
Fast Food Restaurant
4372 Liberty Ave Vermilion, Ohio 44089Good luck getting a hamburger thats cooked all the way. Every time its been extremely red in the center. Went there just after 8pm on 4-9-24 and got an extremely red bloo ... more
Wendy's
Fast Food Restaurant
3670 S.W. Hall Blvd. Beaverton, Oregon 97005Just like this restaurant at Beaverton central Beaverton Oregon
Wendy's
Fast Food Restaurant
316 Center St Wheelersburg, Ohio 45694Wendy's
Fast Food Restaurant
1604 W. Henderson Cleburne, Texas 76033I just wish they would stop shrinking their burgers. If they could just offer the old burgers from the 80's I'd gladly pay more. They're the worst of the major chains for ... more
Wendy's
Fast Food Restaurant
4773 Portage Street Nw North Canton, Ohio 44720Only one in line and food was cold
Wendy's
Fast Food Restaurant
2214 N. Limestone Springfield, Ohio 45503Temperature is cold
Wendy's
Fast Food Restaurant
4699 Everhard Rd. Nw Canton, Ohio 44718Love the biggie boxes! A good deal!
Wendy's
Fast Food Restaurant
324 W. Perkins Av. Sandusky, Ohio 44870I still love the food and service but the interior is cold and hard.
Wendy's
Fast Food Restaurant
3760 32nd Ave. South Grand Forks, North Dakota 58201Add the new orange frosties and had to take six large ones back to Canada in a cooler!
Wendy's
Fast Food Restaurant
201 Marion Pike Coal Grove, Ohio 45638I love their 4 for 4 value meals! Vegetarian options: Great salads! Dietary restrictions: Great grilled ! Parking: Perfect parking! Kid-friendliness: Great for kids! Whee ... more
Wendy's
Fast Food Restaurant
413 State Route 10 East Hanover, New Jersey 07936I drove thru the Wendy's on Rt 10 in East Hanover NJ to try the Cinnabon pull-apart snack. I gave my order for the Cinnabon and a bottle of water to the drive-thru and wa ... more
Wendy's
Fast Food Restaurant
201 E 21st St Austin, Texas 78705Great menu selection, senior discount for asking
Wendy's
Fast Food Restaurant
29480 Wixom Road Wixom, Michigan 48393Went to the drive thru just before midnight. The staff provided some of the kindest customer service I have ever had!
Wendy's
Fast Food Restaurant
822 Charlevoix Avenue Petoskey, Michigan 49770Top notch
Wendy's
Fast Food Restaurant
9930 19th Avenue Southeast Everett, Washington 98208This location just made one of the best Daves doubles Ive ever had.
Wendy's
Fast Food Restaurant
800 West University Pkwy Orem, Utah 84058Wendys always does it right. I had accidentally ordered to the wrong Wendys and they helped me anyway. Love yall!
Wendy's
Fast Food Restaurant
1301 S. Limit Ave. Sedalia, Missouri 65301Used the app to get a discount of 1 @ $1. Made lunce very affordable.
Wendy's
Fast Food Restaurant
3868 North Mayo Trail Pikeville, Kentucky 41501Feed 4 people for 24 dollars. You can't do that anywhere. Quick service and good atmosphere.
Wendy's
Fast Food Restaurant
3107 N Oak St Valdosta, Georgia 31602Hottest freshest food I've ever had from a Wendy's. Dined in and Carl's energy is infectious. He makes your time there so personal and fun!
Wendy's
Fast Food Restaurant
5155 S. Broadway Englewood, Colorado 80113Food was as expected and I always check it these days cause they tend to get it wrong on numerous accounts...however the food is not the point. The little teenager dude r ... more
