New York, NY Lingerie Store

A women owned professional bra sizing service is a wonderful resource in a time when our bodies, needs, and standards are constantly changing. Nicolette was so kind and m ... more

Mom and pop feel with great service. My kid was thirsty and they gave her a huge cup of cold water. Thanks so much!!

Excelente!!

I think they might going to be close, everything is on big sale, most of the items are 70 percent off and the cashiers are so nice!

Staff stood in the way of merchandise the whole time I was on the second floor and was eyeing me in a bad way. Didn’t even offer to help just there… uncomfortable. ... more

Prom dress selection was to die for

Great service and wonderful selection!!

Always Great Place to buy something with Great service!!!!

I like me

I went here on a busy evening and was helped by Melina. She was WONDERFUL. She measured me for a bra and brought me multiple options until we found one that worked. She w ... more

My friend and I didn't get any service during visiting the store. Plenty of staff but only chat with their people. Looks like they have lot of beautiful lingerie even wit ... more

Amazing shopping experience. The lady was so helpful and sweet. I love intimissimi and felt comfortable in her presence. She measured me and I was able to find a good bra ... more

A girl who was working today was very nice

Incredibly rude associate refused to accept unopened item I ordered online. She told me I can only exchange it for a sale item in store while the website directed me to t ... more

Beautiful shop with an amazing owner. Kim was absolutely delightful and I snagged some good finds!

Don't make a purchase from the NY-Prada. In December 2022, I went there and bought a jacket and a few other items before flying back to California. I returned it because ... more

This is the only place I have bought bra at for YEARS. Today Dee helped me. She was amazing and understood just what i wanted. I have never had a bra fitting like I hav ... more

Horrible customer service experience. I called them to purchase stuff and they were snippy and vague.

Incompetent staff and terrible customer service. They messed up an exchange that made me lose $$ and then said their system couldnt fix the error (made by them in the fir ... more

Staff are super friendly and helpful.

They Are Going Out Of Business And I Loved Shopping There.

Since the early 80's when it was across the street, the place to get something for the special woman in your life.

They will be missed.Just noticed this store closed permanently on 42nd st..sad...what is happening to NY?

Nice clothes

Erika thanks for the review Im going to buy me a few stress relieving items from this place. Will be back for my updated review

I went into bra smyth today to get fitted for hopefully a new bra. There weren’t any people and just one worker in the small store. While i appreciate she didn’t pres ... more

Excellent selection of mens clothing - the wall of underwear is the best!

I am so disappointed with this company. I have called twice and email six times and can not get someone to respond to me. I would like to return an item that was not mark ... more

Beautiful lingeries and service when you want to try something.

I like bra. Thanks for consultation.

Variety of lingerie with excellent customer service. Always buy something when I mean to just browse!

Below average customer service. First and last time at this business.

Great store. Of course there are plenty of sex shops in NYC, but nice to visit the consistency of Hustler. A+ staff!!

I went here with my mom expecting that only she would buy bras - and we ended up leaving with 3 each! Extremely friendly and professional staff - we couldnt believe how h ... more

You MUST do this! For years I have settled for a vanity size bra I thought I liked. Now, Im in heaven. Alex was so patient and listened to my very request. I never felt ... more

Great selection and amazing customer service! Stephanie helped me find a sale item at another store and coordinated them holding it for me - really grateful for her kindn ... more

Sugar Cookies was a delight to visit and the highlight of my trip. After I picked out one piece (a Thistle and spire bodysuit), the owner was able to accurately figure ou ... more

The best service with the most knowledge and expertise.  Have recommended friends from Texas multiple times and only buy my bras here now. Worth a trip just to shop here! ... more

Permanently closed! Should not be listed as open on Google Maps.

Good collection of dresses located in port authority.

They claimed the store was going out of business but 30 days later it's still open. It looks like a bargain basement in here.

I went into this store today to buy underwear and was fat shamed. I asked if they had a style in size small and the associate looked me up and down and said it runs small ... more

Loved this forever 21 unfortunately they are now closing down

Nice store, but big sizes run out super fast...so hurry!!

Gorgeous quality in every detail!!

Great service and selection

The best one I ever bought