The History of The Wendy's Company: How It All Began
The Wendy's Company is the second-largest hamburger fast-food chain globally. The Company was established in 1969 by Dave Thomas and has enjoyed phenomenal growth after that.
The Wendy's Franchise System
The Wendy's Franchise System (FTS) is the franchise business model used by The Wendy's Company. Wendy's franchisees operate under a master franchise agreement that establishes standards for the entire system. The FTS includes; the operating system, a quality assurance program, and a training program that trains franchisees on operations and management procedures.
Growth Strategies for The Wendy's Company
One of the effective strategies for the growth of The Wendy's Company is the opening of new locations in the preferred markets of the franchisees. Generally, these selected markets have more significant potential to generate higher sales and profit margins. However, the Company has opened new locations in markets with increased demand for its products in recent years.
Wendy's Company has many growth strategies to grow and generate sales. First, they open new locations. Next, they expand their existing areas. The Company also uses digital marketing strategies such as mobile ordering and home delivery.
Conclusion
As a result of the growth strategies that The Wendy's Company has implemented, it is currently one of the largest hamburger fast-food chains in the world.
Wendy's
Fast Food Restaurant
11254 Los Alamitos Blvd. Los Alamitos, California 90720Bad news. My favorite breakfast maple chicken croissant changed from grilled chicken to wheat-starch mixed ground chicken. It was the greatest unique featured item and my ... more
Wendy's
Fast Food Restaurant
1010 S Eufaula Ave Eufaula, Alabama 36027Great food and great service
Wendy's
Fast Food Restaurant
1405 Monterey Rd. San Jose, California 95110The food and service were great this afternoon
Wendy's
Fast Food Restaurant
500 E Washington St Petaluma, California 94952Clean place and fast service and nice staff. I dont think there's much else to say. All around thumbs up.
Wendy's
Fast Food Restaurant
814 S. Walton Blvd. Bentonville, Arkansas 72712Pretty updated Wendy's. One of the few I've seen with self-ordering kiosks. Was clean and the food came out in a reasonable time. Not much more you can ask for!
Wendy's
Fast Food Restaurant
307 Arneill Road Camarillo, California 93010very dirty room and tables. My online order was magically lost. The cashier on the phone was talking complete nonsense. Even in an empty cafe they make you wait. 1/10
Wendy's
Fast Food Restaurant
1575 N. Victory Place Burbank, California 91502Good deals I love the food.
Wendy's
Fast Food Restaurant
1737 E 17th St Santa Ana, California 92705Store restaurant was squeaky clean, staff was staffed correctly and friendly and courteous.
Wendy's
Fast Food Restaurant
3130 Pine St Arkadelphia, Arkansas 71923it looked like a french fry fight had taken place behind the counter! Trash and fries all over everything (floors counters everyting). we didn't order anything after see ... more
Wendy's
Fast Food Restaurant
1610 Fayetteville Road Van Buren, Arkansas 72956My personal favorite of the Wendys food chain. The staff is very friendly and pays attention to details when you order.
Wendy's
Fast Food Restaurant
5724 Hollister Goleta, California 93117Always a great vibe in Joes
Wendy's
Fast Food Restaurant
515 W. Warner Road Tempe, Arizona 85284They got the order correct great job !
Wendy's
Fast Food Restaurant
207 S Vasco Rd Livermore, California 94551The sanwhich I had was horrible. Cold and too spicy hot. Fries were ok.
Wendy's
Fast Food Restaurant
149 West Ventura Blvd Camarillo, California 93010Food is extra poor: bitter fries, nuggets and burger patties. They always use expired cooking oil. The meal was over-dried and inedible. I would skip this location.
Wendy's
Fast Food Restaurant
1809 A Street Antioch, California 94509The food came out hot but the customer service needed a bit of work
Wendy's
Fast Food Restaurant
39580 Lowes Drive Palmdale, California 93551Employees were friendly, the food was good. Parking: It's a shopping center
Wendy's
Fast Food Restaurant
1613 Los Angeles Ave. Simi Valley, California 93065A pleasant and comfortable environment. Courteous and professional staff. Parking: It was straight in and simple.
Wendy's
Fast Food Restaurant
13922 Redhill Avenue Tustin, California 92780Without a doubt Wendys Tustin California is an excellent place
Wendy's
Fast Food Restaurant
1110 S. Mt. Vernon Ave. Colton, California 92324Food was fresh and the service was fast.
Wendy's
Fast Food Restaurant
1015 W. Avenue L Lancaster, California 93534Great customer service
Wendy's
Fast Food Restaurant
9180 Rosedale Hwy Bakersfield, California 93312Taco salad is not so great.
Wendy's
Fast Food Restaurant
1000 Towson Ave Fort Smith, Arkansas 72901Ordered food bout an hr ago thru doordash and I went thru 2 dasherd waiting on these people to make my food for me and my wife. Tried to calling tonsee what the holdup is ... more
Wendy's
Fast Food Restaurant
1339 North Main Salinas, California 93906Best hamburgers On the planet. March madness Prices, On the app are great.
Wendy's
Fast Food Restaurant
2226 W Deer Valley Road Phoenix, Arizona 85027This is my usual go to wendys but was served a rotten potato tonight. Service is always on point and have never had issues before here. Been a few years sense I had a po ... more
Wendy's
Fast Food Restaurant
17218 E Shea Blvd Fountain Hills, Arizona 85268Staff is rude
Wendy's
Fast Food Restaurant
63 Technology Drive Irvine, California 92618Wendy's
Fast Food Restaurant
1018 E Baseline Rd Tempe, Arizona 85283Quick service and good food
Wendy's
Fast Food Restaurant
10536 Craftsman Way San Diego, California 92127Wendy's
Fast Food Restaurant
5326 Torrance Blvd Torrance, California 90503Sorry you need to pay more wages to your workers for the same lazy,idiotic workers. Nice new building but the soda machine is disgusting. No napkins in dispenser or straw ... more
Wendy's
Fast Food Restaurant
14645 Roscoe Blvd. Panorama City, California 91402Always Give The Wrong Order And The Employees Rude As A Mf
Wendy's
Fast Food Restaurant
14305 Lakewood Downey, California 90242Dude the sign on the door says the dining room open at 7am and its fully closed. Im not sure why they have the sign saying its open and they do not open it until 9am.
Wendy's
Fast Food Restaurant
618 E Street Chula Vista, California 91910They are the favorites
Wendy's
Fast Food Restaurant
420 Shaw Avenue Clovis, California 93612Wendys chili is exceptional every time
Wendy's
Fast Food Restaurant
3450 W Monte Vista Ave Turlock, California 95380It's the nicest cleanest Wendy's around. Great food too
Wendy's
Fast Food Restaurant
16082 Goldenwest St. Huntington Beach, California 92647Right on my way to work the perfect place to pick up a snack for lunch or a quick breakfast treat. The orange frosties are awesome
Wendy's
Fast Food Restaurant
12410 Day Street Moreno Valley, California 92553Their food is pretty decent.Their app needs some work, Cause if you bring up a coupon in your phone goes to sleep you lose your coupon that's ridiculous
Wendy's
Fast Food Restaurant
13342 Main Street Hesperia, California 92345Great as always
Wendy's
Fast Food Restaurant
8450 Washington Blvd Pico Rivera, California 90660Being fast food this spot
Wendy's
Fast Food Restaurant
5211 Broadway Oakland, California 94618Fresh & delicious food .
Wendy's
Fast Food Restaurant
8745 Trautwein Road Riverside, California 92508Still after all these years and now $20 an hr they can't get a simple order right
Wendy's
Fast Food Restaurant
7164 N. Blackstone Avenue Fresno, California 93650Overall good spot but the traffic surrounding it makes it hard to deal with
Wendy's
Fast Food Restaurant
28961 Golden Lantern Laguna Niguel, California 92677Dave's double at 2 bucks is a great deal can't beat it I wish we had March madness every month
Wendy's
Fast Food Restaurant
5535 Automall Parkway Fremont, California 94538Takes forever to go through the drive thru window. Even if u order ahead of time.then you have to wait for someone to finally acknowledge your there. And I do Uber eats a ... more
Wendy's
Fast Food Restaurant
2608 Oswell St. Bakersfield, California 93306I like Wendy's burgers. They're pretty good. The service at this location, however, leaves much to be desired. It's not bad, it is just inconsistent. At times, the wait i ... more
Wendy's
Fast Food Restaurant
2045 North Texas Fairfield, California 94533perfect and super service.
Wendy's
Fast Food Restaurant
8810 S Garfield Ave South Gate, California 90280Great
Wendy's
Fast Food Restaurant
1002 Mission Avenue Oceanside, California 92054Store was very short staffed. Food was ok, but not great.
Wendy's
Fast Food Restaurant
3102 Southwest Drive Jonesboro, Arkansas 72404Can't be the Wendy's salad maybe in price but not in taste
Wendy's
Fast Food Restaurant
84 E. Germann Road Gilbert, Arizona 85297It's always good.
Wendy's
Fast Food Restaurant
751 Campus Drive Tuscaloosa, Alabama 35401Not very impressed with this location. The food is hit or miss, hours suck, and the employees are often time rude. I asked for ONE ranch and ketchup and they said no! My ... more
